Due to the fact that a site is used to share information and facts with the online world or to find more customers if you offer goods and/or services, it is very important to know how it is progressing. What you need for that is an in-depth log of the visits to the Internet site - how many new individuals have opened it, how many have come back, what pages they have visited and so forth. It shall be be very beneficial if you know how people found your Internet site, specifically if you are running an advertising campaign, due to the fact that you will be able to see whether people have opened your Internet site directly or if they were referred by a browser's search engine or a site in which you advertise. Such information will allow you to enhance the efficiency of the website and, if required, modify your advertising strategies if different parts of the site should be getting more traffic. Having comprehensive stats will give you a better understanding of how your site is doing and a better control over your online presence.